Here is the REPLAY of

How to Optimize your Client's Podcast Launch for Success 

Presented by Maricel Denuyo and Ce Mercado

What You'll Learn: 

• The 10,000 ft. view of an optimized for success podcast launch
• A unique opportunity to get insights on how to launch a goal-aligned podcast systematically and strategically
• How to solve the next problem we create...

Timestamps:

03:01 - Overview of the topic to be discussed

03:28 - Housekeeping

04:16 - Master Class Agenda  

04:52 - Four important and powerful words to guide us in optimizing a Podcast Launch. 

05:53 - Selling Photography background and Podcast description

07:15 - The Launch Team 

07:48 - ‘The CCPP Journey’ - Connect Call Proposal Paid

09:32 - The podcast's ultimate goal. How does the client intend to use the podcast for his business? 

10:56 - Identifying the client's starting point (Point A) and the desired outcome (Point B).

12:13 - Podcast Launch Roadmap, the direction on how to help the client get from Point A to Point B. 

17:13 - Identifying the client's assets and how they will be used in the launch process and strategy. 

20:15 - Scope of work and deliverables 

21:08 - Goal of the launch team. Always over-deliver!

25:28 - Delivering quick wins and dopamine hits to the client.

26:45 - Utilizing the power of an engaged community and aligned strategies to achieve quick results.

31:56 - The Launch Team's initiatives complement actions provided by the clients for the podcast.

34:50 - The ValuePod Effect: Supportive and Engaged Community

40:49 - Behind the scenes - The challenges the Launch Team faces and how they address them. 

47:49 - Competitor research, the tools used, and how it’s done

53:29 - Rundown of the strategies implemented for the launch

56:58 - The new problems we created and that we are willing to solve

01:01:46 - “Start with the end goal in mind.”

01:03:59 - Start of the Q&A   

01:04:19 - Question from Jepthe: 

• What would be the best way to push my client’s business if we are to use podcasting as a medium.

 01:12:25 - Question from Nissa: 

• Difference between Podcast Launch and Management.
• Ways to organize the launching period, and management.
• Things to consider when launching a podcast?

01:21:09 - Joan’s question: 

• How to approach prospect client

01:23:03 - Joren’s question:

• What are the organic ways to promote a newly launched podcast? 
• How to run giveaways during launch day? Tools and giveaway frequency and duration? 
• Paano po nakakatulong yung pagfollow ng mga PH friends sa newly launched podcast na pinaparank mo in US charts?

01:29:56 - Question from Iriene

• What if magustuhan ni Client yung shownotes that I will provide will she be able to still delete her previous description and insert the shownotes kahit naka launched na sya sa Spotify? 

01:30:47 - RJ’s question

• How do we go about "relaunching" a podcast? Or is there really a need for relaunching po?

01:41:42 - Ellen’s question

• What's the best thing that the client can do to contribute to the success of the launch? (in terms of promotion)
• Aside from socials, are there other places to promote podcast launches?

01:43:26 - Question form Famela 

• What is the right step-by-step guide?
• Anong app po ginagamit sa mga account ni clients na need ng password example po sa paggawa ng accounts
• How to optimzed clients podcast?

01:45:02 - Aimee’s question

• Paano ang application sa Amazon for the RSS feed?